Roots CPG
NYC Brand Builders
At ROOTS we believe in establishing long-lasting partnerships with our clients, retailers, and distributors. By working closely together, we can achieve mutual success and growth.
Cultivating Roots for Emerging Brands
ROOTS CPG
First of all
Who We Are
We are a dynamic urban field sales and brand building agency with decades of experience in getting new natural and specialty food products onto the shelves of the best natural, kosher, and specialty independent grocery stores in New York City.
Not to mention
Our Approach
We work tirelessly to secure authorizations, fill voids, acquire additional facings, and ensure flawless store execution & promotional compliance. We make sure you’re in the RIGHT spot in the RIGHT stores at the RIGHT times in order to maximize the visibility and grow the velocity of your brand
And let's not forget
Why Choose Us
With ROOTS, you gain a competitive edge in the market. Our extensive experience in the natural and specialty food industry, strong relationships with key independent retailers, and commitment to exceptional service make us the trusted choice for brands looking to build their presence in NY Metro.
About Roots CPG
Roots is your trusted partner for natural and specialty food brands looking to establish a strong presence in the competitive NYC market. With our extensive network of relationships with independent grocery stores, bodegas, and green grocers, we have the expertise and resources to help your brand thrive. Our dedicated team of sales professionals is committed to delivering exceptional results and ensuring your products reach the right customers.